Born in Colombia 🇨🇴, currently based in the UAE 🇦🇪 with over 6 years of experience in the tech industry. I have worked mainly improving user experience for B2B Saas platforms in a variety of industries such as NGOs, agriculture, financial and telecommunications along with clients from America, Europe and the Middle East.
Unifonic (currently), Sirrus by Proagrica, Firco Insight by LexisNexis®, Go4Clients by Telintel
- Designed the Product Design team new joiners onboarding.
- Mentored designers into problem solving methodologies and stakeholder management approaches so they could achieve.
- Created career boosters for designers such as educational design resources center, training budget, buddy program implementation.
I have built a cross-squad design team by structuring design operations workflows throughout stakeholders including teams’ alignment in processes and followed by constant iterations, successfully embedding the product design team within the development and delivery pace of the company.
We all know design is not just following all steps by the book. That's why during my work experience I have been able to grow my knowledge base across the different design process stages and methodologies, and therefore, improved my ability to identify when to use the right tools for the right expected outcome.
- Research: Stakeholder interview, User interview (conducted / nonconducted), Data layer analytics, user behavior analytics, competitors analysis.
- Analysis: Journey mapping, feature roadmap definition, service blueprint.
- Ideation: Low quality wireframing and prototyping.
- Delivery: High quality mockups and prototypes, Design handover, User Story handover, High fidelity prototyping, edge cases documentation.
- Research: Maze, Mixpanel, Hotjar and any video call tool.
- Analysis & Ideation: Miro, Figjam, Paper.
- Delivery: Figma, Jira, Adobe XD, Sketch.
Doing boxes and helping people since 2015
