Crop Record

Tracking crop lifecycle for harvesting compliance in California
CLIENT
Proagrica
PROJECT TYPE
UX/UI
PROJECT YEAR
2022

Project description

In order for farmers in California to comply with the CDFA regulations and be able to supply with fruits and vegetables their customers, they need to be able to track the crops attributes, use of chemicals like pesticides and fertilizers during plantation and harvesting times. The Crop Record is the entity that will group all these attributes on time and using Mapbox technology to draw the crop area we built the Crop Digitizer a drawing and attribute assigner tool for crops with overlaping alerts in time and surface.

UX Approach

RESEARCH

Discovery sessions

Interviews with multiple stakeholders.

UI Audit

Audit has been conducted over UI explorations delivered by client.

ANALYSIS

Task analysis

Session of exploration and analysis with client's experts (Business Analysts).

Flow diagrams

Delivered for UX and technical validations

Wireflows

Delivered for UX and technical validations

VALIDATION

User testing

A set of 5 user testing sessions were conducted for concept and UX proposal validation.

Empathy diagram

Methodology used to prioritize and identify UX iterations over proposal.

Service blueprint

Document delivered to development team.

High-fidelity prototype

Figma file with documentation, prototypes and user stories delivery.

RESEARCH

UX Audit

Initial UI explorations were delivered by client. A UI audit and exploration discovery was held. Several inconsistences were discovered and UX expectations were clarified.

ANALYSIS

Task analysis

Objective: Understand from general to specific the way the client envisions the functionality in his product user flow and alignement with other features across the platform.

Task analysis session was conducted with the client's BAs team with support of the Endava's BA.

The diagram was mainly divided in main tasks, subtasks and each one of the user's possible actions and inputs.

ANALYSIS

Flow diagrams

Different user flows were identified and per each of of them a different flow diagram was created and shared with stakeholders. As for current project the flows identified were:

- First crop / Assign boundary
- Assign boundarie
- Remove boundaries
- Edit crop record

- Delete crop record
- New crop record (from drawer)
- Delete boundary

ANALYSIS

Wireflows

Wireflows allow stakeholders to understand and visualize the user journey as a whole. Specifically for the development team it helps in accuracy and user story estimation.

VALIDATION

User testing

Five moderated user testing sessions were carried out with different stakeholders within the clients internal users. Stakeholders roles in the company were: BAs, Director of Agronomy Solutions, Product Owner and UX Researcher.

Missions (paths to test)

Mission 1:
User selects boundary to split

Mission 2:
- User selects boundary to split it
- User split without selecting

- User uses Dropdown to Create Cropping Record
- User uses New Cropping with selecting area.

Mission 3:
Assign to existing crop record

Mission 4:
Edit Crops Records

Mision 5:
Delete boudaries and Crop Records

User testing notes

Notes were taken with support of the clients product design team

VALIDATION

Empathy diagram

Used this clustering technique in order to identify painpoints and insights that constantly hustles the users tested

HANDOFF

Service blueprint

Delivered along with the prototypes. Helps the developers understand in detail the touchpoints physical components and backend actions triggered by users.

HANDOFF

High fidelity prototypes

Each squad Front End and Back End tickets is fed by a Figma prototoype link, static images, video clips (micro interactions) and behavior notes for developers reference.

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