Email analytics for a Saas engagement platform

Implementing industry standard analytics
CLIENT
Go4Clients
PROJECT TYPE
UX/UI
PROJECT YEAR
2019

Project description

Go4Clients is an engagement platform that enables users to send massive message communications to people via multiple channels. The design team was requested to implement industry standard analytics for the new Email channel.

UX Approach

RESEARCH

Competitors Analysis

Understand product market landscape by mapping main analytics features.

Benchmark analysis

Identifying industry leading email providers.

HANDOFF

UI delivery

High fidelity prototypes, user flows, assets and design documentation.

Implementation

Supporting the development team into understanding concept and behavior of new feature.

PRODUCT

Email analytics

High fidelity prototypes and recommendations were delivered to developers along with constant guidance while implementation.

HANDOFF

High fidelity prototypes

Each squad Front End and Back End tickets is fed by a Figma prototoype link, static images, video clips (micro interactions) and behavior notes for developers reference.

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